Advisors Should Practice What They Preach... Do You?

Being an effective, credible advisor or

financial planner entails practicing what

you preach. When you meet with clients

to discuss their financial well-being

and make recommendations to them,

are you coming across as an ordinary

salesperson or are you following your

own advice and implementing the very

strategies you are promoting?

There is nothing worse than having

a client say to you that your proposed

financial strategies sound ideal but when

the client asks how they are working out

for you personally, you haven’t even

done any of the things you are asking

the client to do! Think about it, if what

you are recommending is so great, why

aren’t you doing it for yourself? When,

for example, you are discussing the

wonders of life insurance or FIAs with

your clients, they want to hear how YOU

have protected yourself and your loved

ones with these products.

You should be prepared to share your

personal life insurance coverage with

them. You should be prepared to use

your own annuities as real life examples

of the extraordinary benefits and safety

they provide. The financial world has

been tumultuous over the last several

years and many investors out there are

skeptical as it is. You can’t expect your

clients to believe in you if you cannot

prove that you believe in yourself and

what you are offering.

Following your own advice proves to

your clients that you aren’t a typical

financial advisor. It shows you genuinely

care about their financial well-being and

you have first-hand experience with how

powerful and beneficial the strategies

and products you are touting truly are.

All financial advisors should practice

what they preach not only because they

want to be effective, credible advisors to

their clients but because they want to do

what is right for their own families.