Tuesday, February 10, 2015

How Social Security Conversations Lead to Happy Clients

Social Security is the foundation of everyone's retirement plan. Learn how to maximize it and you will be deemed to be far more than someone preparing taxes. Here is how to use it as a non-threatening door-opener:
  1. Tell everyone about Social Security maximization.  Everyone has an opinion about Social Security. It is easy to enter into a conversation. Start with, "Did you know that 70% of retirees lose thousands of dollars in Social Security because they don't know how to collect their maximum benefit?" 
  2. Here is something 99% of Social Security retirees miss: Spousal Benefits may provide up to $60,000 of "Free Money" .
  3. Share pitfalls:  Starting Social Security income at age 62 may cost over 100,000 in lost benefits.  
  4. Ask this question: "You pay into Social Security for about 40 years. Why don't you spend 40 minutes with me so I can show you how you can get the most money from it." 
  5. Call your existing customers and tell them how excited you are about your new Social Security Maximization calculator.  This will open doors to new business and referrals.
  6. Give everyone five business cards and ask them to help their friends maximize their Social Security benefits.
  7. Be enthusiastic!  You have the key to put thousands of dollars into the pockets of everyone you meet!
  8. Transition question: "I have access to concepts similar to Social Security in that they provide risk-free lifetime income. Would you like to hear about other ways you can guarantee your future income?"
Start a Social Security conversation and let me know how it turns out. We can help you explain to your clients the power of Social Security Maximization.

Tuesday, February 3, 2015

Advisors Should Practice What They Preach... Do You?

Being an effective, credible advisor or
financial planner entails practicing what
you preach. When you meet with clients
to discuss their financial well-being
and make recommendations to them,
are you coming across as an ordinary
salesperson or are you following your
own advice and implementing the very
strategies you are promoting?

There is nothing worse than having
a client say to you that your proposed
financial strategies sound ideal but when
the client asks how they are working out
for you personally, you haven’t even
done any of the things you are asking
the client to do! Think about it, if what
you are recommending is so great, why
aren’t you doing it for yourself? When,
for example, you are discussing the
wonders of life insurance or FIAs with
your clients, they want to hear how YOU
have protected yourself and your loved
ones with these products.