The Table Bay Story

  Table Bay Financial Network, Inc. began its mission in 2005 and became one of America’s Premier Field Marketing Organizations.  Headquartered in San Diego, California, Table Bay helps financial advisors prosper by providing excellent support, sales tools, exceptional marketing strategies, and world-class sales training.  

The “Good Life” in America means “Reaching For Your Dreams.”  It means building a family and giving your children the things you never had.  It’s about being prepared for all of life’s challenges, from retirement planning to building a legacy for our grandchildren.  Table Bay Financial works with financial advisors across America to provide solutions so that their clients are prepared to meet tomorrow’s challenges. 

We believe that everyone deserves to feel confident and secure in their tomorrow.  That’s why we offer smart financial tools and products to help build better tomorrows today.  At Table Bay we see the advisor’s business as our business.  We have concentrated on giving advisors the information and sales assistance they need so they can help Americans live better tomorrows.  We are Table Bay and we can help dreams come true.

“We’re in Business to Make Better Tomorrows For Your Clients.”

For the past several years, Table Bay has been fortunate to work with many Crown Capital Securities advisors.  We are very proud of their successes and value each business relationship as well as the friendships that have formed.  For more information or to find out how Table Bay can help you, don’t hesitate to contact us at (866) 225-1786, Ext. 302.   

Growing Your CPA Practice

More and more accounting and tax professionals are discovering that they can generate more value for their practices by moving up the value chain – and one of the most natural value-added service they can offer is financial services. This webinar will show explore the diminishing returns associated with the basic “time” offering of providing tax services vs the real “value” you can deliver, and profit from investment services. We will share insights from practitioners who’ve made the move on this blog – and profited from it!

How does the Rule of 100 effect your clients?

The article, “Rethinking the Shift-to-Bonds Strategy” from Bloomberg Business points out that “Low Rates and Longevity alter rules for retirement”. If you have relied on using the Rule of 100, the rule that take the clients age and uses it to determine the amount that should be in Bonds or fixed income assets, then based on the current low interest rate environment you may need to reconsider the amount of income you may have in retirement or you may need to reduce your bond or fixed income allocation percentage.

The article illustrate a New Jersey couple, ages 51 and 53 looking for $80,000 of income from their $1,000,000 nest egg. If I illustrate the SecureLiving Growth+ with Income Choice rider, using only $250,000 of premium, you can create $21,938 of income based on the past performance of the S & P 500, when starting income in year 13. This income is a joint payout that will be paid as long as either the husband or wife are still alive. This represents a 6.59% payout on a 64 year old male and a 66 year old female.

The article points out that each client’s situation can be unique, however we know that many clients may prefer to have the benefits that Fixed Indexed Annuities(FIA) offer, including:

1) protection from market declines and interest rate spikes for 100% of money allocated to the FIA

2) potential to create more income (on a guaranteed basis) than a do it yourself strategy, and

3) a personal pension plan where you don't have to stay up at night wondering where the income will come from once you retire.

Check out the article at: http://www.bloomberg.com/news/articles/2015-03-26/retirement-low-yields-long-lives-alter-advisers-risk-guidance?cmpid=yhoo

Why Cold Marketing Doesn’t Make Sense

Attracting the wrong kind of client is like dumping trash into your sales pipeline. So why do so many advisors think that getting a huge list of cold leads rather than looking in their own backyard is the right move? If you cram tons of cold leads into your pipeline, soon it gets so clogged that you don’t have any room for the right clients.

The traditional sales pipeline has

schooled many of us to think that we

should throw as many leads as possible

into our pipeline, including so-called leads

from mailers and advertising sent to the

masses. The problem is the advisor’s

message isn’t reaching targeted groups

of prospects - the message is broadcast

to ice cold leads. If that’s your strategy,

you may as well save a few bucks and

open your local phone book and start

mailing. While you may get a few sales

after spending thousands of dollars

sending thousands of postcards out

based on a list you got out of the White

Pages or a list you bought from the

same company everyone else uses,

cold marketing strategies are highly

inefficient and never pan out the way

that you hope.

All cold leads really do is create a ton of

busy work and waste your valuable time.

To successfully market to a targeted

group of qualified people, you only

need to work smarter, not harder. The

trick is knowing how to generate more customers who are ready to buy with heartier leads. Getting the right people into your sales pipeline is what drives sales, not increasing the number of wrong people.

Your “ideal” clients will not only understand the need for your services but they naturally pass on the information to people they know. Never underestimate word of mouth and the power a client has to bring others just like them to your door. After all, people tend to associate with others who possess similar qualities, have similar financial

situations, have similar concerns and have similar planning issues. The more you associate with your “ideal” clients, the better the chance you have at converting their similarly situated friends, relatives or acquaintances into your new clients.

Advisors need to create an inbound marketing approach to building their practice. It takes some skill and specialized planning, but it’s much more sustainable and you will yield better results. By focusing on marketing channels that work, you can systemize your marketing process, increase the number of prospects you touch and dramatically increase your selling appointments.

Can you name one of the greatest tax breaks in the U.S. Tax Code?

Thanks to the salutary effects of tax-free growth, the miracle of compound interest and tax breaks aimed

at saving spendthrift Baby Boomers from themselves, many people are going to accumulate more money in IRAs, pensions, profit sharing plans, 401(k)s, and similar plans than ever before. Why?

Some retirees may be able to sustain their lifestyles, meet obligations and still leave some percentage of their IRAs to their heirs. These individuals may want to pass on the unused portion of an IRA to a spouse, children or even grandchildren. Creating a Multi-Generational (MGIRA) or “stretch” IRA can result in substantial distributions being made over the

life expectancies of the owner, the owner’s spouse and their children.

Consider, for example, a 72-year-old married man with three children

who has accumulated $2,550,000 for retirement. By making the most

of Multi-Generational IRA planning, total distributions from a $2.5 million

retirement nest egg could exceed $11 million!

Unfortunately, putting together a successful Multi-Generational IRA

takes careful planning, as there are plenty of potential traps and pitfalls.

As Forbes® Magazine explained, “The rules covering inherited IRAs are

the most complex that ordinary taxpayers ever encounter; even the IRS

hasn’t filled in all the gaps.”

The biggest obstacle to an IRA legacy strategy, believe it or not, is the Federal Government. Congress

created IRAs to encourage Americans to plan for their retirement. However, it never intended for them

to accumulate funds and defer taxes indefinitely. Unless an IRA owner takes specific steps to continue

to defer tax liability, the IRS stands to take 35 to 80% of those hard-earned IRA funds upon the death of

the owner.

How Social Security Conversations Lead to Happy Clients

Social Security is the foundation of everyone's retirement plan. Learn how to maximize it and you will be deemed to be far more than someone preparing taxes. Here is how to use it as a non-threatening door-opener:

1. Tell everyone about Social Security maximization.  Everyone has an opinion about Social Security. It is easy to enter into a conversation. Start with, "Did you know that 70% of retirees lose thousands of dollars in Social Security because they don't know how to collect their maximum benefit?" 
2. Here is something 99% of Social Security retirees miss: Spousal Benefits may provide up to $60,000 of "Free Money" .
3. Share pitfalls:  Starting Social Security income at age 62 may cost over 100,000 in lost benefits.  
4. Ask this question: "You pay into Social Security for about 40 years. Why don't you spend 40 minutes with me so I can show you how you can get the most money from it." 
5. Call your existing customers and tell them how excited you are about your new Social Security Maximization calculator.  This will open doors to new business and referrals.
6. Give everyone five business cards and ask them to help their friends maximize their Social Security benefits.
7. Be enthusiastic!  You have the key to put thousands of dollars into the pockets of everyone you meet!
8. Transition question: "I have access to concepts similar to Social Security in that they provide risk-free lifetime income. Would you like to hear about other ways you can guarantee your future income?"

Start a Social Security conversation and let me know how it turns out. We can help you explain to your clients the power of Social Security Maximization.

Advisors Should Practice What They Preach... Do You?

Being an effective, credible advisor or

financial planner entails practicing what

you preach. When you meet with clients

to discuss their financial well-being

and make recommendations to them,

are you coming across as an ordinary

salesperson or are you following your

own advice and implementing the very

strategies you are promoting?

There is nothing worse than having

a client say to you that your proposed

financial strategies sound ideal but when

the client asks how they are working out

for you personally, you haven’t even

done any of the things you are asking

the client to do! Think about it, if what

you are recommending is so great, why

aren’t you doing it for yourself? When,

for example, you are discussing the

wonders of life insurance or FIAs with

your clients, they want to hear how YOU

have protected yourself and your loved

ones with these products.